The future of commerce isn’t search. It’s conversation.

02/16/2026

We completed a live, end-to-end purchase entirely through an AI agent, powered by Worldpay's Agentic Commerce APIs and Lane. No redirects. No link-outs. No browser automation pretending to be a human. A consumer expressed intent in a conversation, an agent understood the merchant's inventory, and the transaction completed natively, from product discovery through payment and order creation.


A consumer asked for a product in natural language. The AI agent searched the merchant's catalog, found the right match, and presented it with pricing. The consumer confirmed, the payment processed securely through the merchant's existing payment infrastructure, and the order synced instantly to their backend. The consumer never left the conversation. The merchant never changed their store.

Lane handled everything in between: syncing the product catalog, enriching it into a format AI agents can understand, hosting the protocol-compliant feed, managing the checkout session, and delegating the payment to the existing merchant payment service provider.

Intent → purchase. No friction.


A complete agentic commerce transaction in six steps:

Lane translates any store into two agent-executable APIs, a Product Catalog and a Checkout, so the entire flow runs natively.

01
User asks AI for a specific product
USER
AI AGENT
"find me running shoes under $150"
02
Lane serves the catalog to the agent
LANE
AI AGENT
GET /feed/running-supply-co
{
  "item_id": "pegasus-41-mens-10",
  "title": "Nike Pegasus 41",
  "brand": "Nike",
  "price": "129.99 USD",
  "availability": "in_stock",
  "image_url": "https://cdn.running-supply.co/pegasus-41.jpg",
  "is_eligible_checkout": true,
  ...
}
03
User confirms purchase terms
AI AGENT
USER
"Nike Pegasus 41 — $129.99.
Confirm purchase?"
04
Lane hosts checkout and delegates payment to the PSP (Payment Service Provider)
LANE
PSP
POST /checkout_sessions
{
  "session_id": "sess_abc123",
  "status": "pending_payment",
  "delegate_token": "psp_sess_..."
}
05
The PSP executes the secure transaction
PSP
LANE
POST /payments
{
  "outcome": "authorized",
  "transaction_id": "psp_tx_789"
}
06
Order syncs to the merchant’s backend and Lane confirms to the agent
LANE
AI AGENT
POST /orders
{
  "order_number": "ORD-001",
  "status": "completed",
  "fulfillment": "pending"
}

The web is evolving. Commerce needs to evolve with it.

Right now, most brands are stuck in a world where every AI interaction ends with a link-out. A consumer asks ChatGPT for a recommendation, the agent finds something relevant, and then… drops a URL. Discovery has moved into AI, but checkout is still stuck on the old web.

The industry's answer so far has been browser-use agents, AI that clicks through websites built for humans. That's a faster horse. What online businesses need is a car. Websites were designed for people: hero images, styled buttons, minimalistic layouts. Agents don't care about any of that. They need structured data, protocol compliance, and the ability to transact end-to-end without ever rendering a page.

The web has always evolved by adding new layers of access. First, websites made information available to people. Then APIs made data available to other software. Now, protocols like OpenAI's ACP and Google's UCP are making commerce available to AI agents. ChatGPT has 800 million weekly active users. Shopping is live. This isn't a future prediction. It's a protocol shift already underway.

But most merchants can't plug into it. Agents need 70+ structured fields per product to make a purchasing decision. Most stores have 10–20. And even when the data is ready, there's no way to route a payment from an AI agent through the merchant's existing processor. No checkout session, no token handling, no order creation. The gap is the full stack: product data, catalog syndication, feed infrastructure, checkout orchestration, and payment routing. That's the layer that doesn't exist yet for the vast majority of online businesses.

Lane is the infrastructure that fills that gap. We're not building a better checkout button. Our vision is that when a consumer tells an AI agent what they want, the path from intent to purchase is instant, native, and frictionless. That's the natural next step for commerce. And it's already here

.