Make your store AI-shoppable
Lane turns your site into an agent-friendly checkout with a single API. No rebuilds. No heavy lift. AI-ready in minutes.
Agent-ready instantly
Agents get a clean set of instructions for your store. You keep your site exactly as it is.
You get paid like today
Money lands in your existing payment account. Refunds and support stay with your team.
Deterministic & secure
No screen-scraping. One clear, server-to-server checkout path that avoids duplicate charges.
How Lane Works
Turn a "buy it for me" prompt into a paid order.
Customer
AI Agent
Your Store
Lane Pay API
Payment Processor
Publish a lane.txt to your site
Add a /lane.txt, a short text guide that tells agents how to buy. No website redesigns needed.
Agents use the text, not your UI
They fetch lane.txt, add items, confirm the total, and use the checkout link it provides, no UI clicks or scraping.
Lane finishes checkout
Lane completes payment with your existing checkout stack.
Why merchants use Lane
The easiest way to future-proof your online store
Agent-ready instantly
Agents get a clean API instead of your UI.
You remain MoR
Funds settle to your PSP account; refunds/disputes stay yours.
Deterministic & secure
Server-to-server confirmation, idempotent by design.
Ready for the Future
AI shopping is happening now. Don't get left behind.
Get Started with Lane in Minutes
That's it—no checkout rebuild, no iframes, no scraping.
Connect your PSP
Let Lane charge on your account
Connect your payment processor (starting with Stripe) so Lane can process payments on your behalf.
Host lane.txt
Publish at https://yourdomain.com/.well-known/lane.txt
Add the machine-readable file that tells AI agents how to buy from your store.
Add a webhook
Create /lane/webhook to mark orders paid
Set up an endpoint to receive payment confirmations so you can fulfill orders.
lane.txt Generator
Create your custom lane.txt file in seconds
Your unique merchant identifier
Unique identifier for this quote/order
Amount in smallest currency unit (e.g., cents for USD)
ISO 8601 format (UTC timezone)
Lane's payment processing endpoint
/.well-known/lane.txt file# Fill in the form to generate your lane.txt file
💡 Pro Tip
Set short expiry times (15-30 minutes) for better security. Generate new quotes for each customer session.
🔒 Security
Never expose sensitive API keys in lane.txt. This file is publicly readable by AI agents.
🚀 Testing
Use our development environment first. Test with Stripe's test card numbers before going live.
Aligned Incentives
Pay only as you grow your AI sales: we win when you win.
Start Free
Test and validate AI sales
- Up to $1,000 in AI sales
- Full Lane features
- Email support
- Setup assistance
Growth
Scale with your AI success
- Unlimited AI sales volume
- Priority support
- Advanced analytics
- Custom integrations
- Webhook monitoring
Enterprise
Tailored pricing that scales with your success
- Volume-based discounts
- Dedicated success manager
- 99.9% uptime SLA
- Priority PSP integrations
- White-glove onboarding
Frequently Asked Questions
Everything you need to know about implementing Lane for your store.